Social Media Tools Gaining Fire

The first annual Community and Social Media Study conducted by the e-Tailing group showed that brands and retailers are exploring the social space at an extremely high rate. The study shows 75% of respondents feel brands have accelerated their use of, or commitment to, community and social media in the past 6 months.

The top 3 concerns of Marketers and Retailers in Social Media:

• Brand Degradation fear - people can trash my product in front of the masses
• Competence fear - using outdated marketing techniques
• Competitive fear - believing customers are willing to leave sites to find more social friendly brand/retailer sites

WomFire, a social media marketing company, is implementing various social media strategies, based on clients' goal, in order to let brands take an open, active and effective role in conversations online.

Social Networking on the Rise....Retailers Look to Follow

Alert: Social Networking is on the rise! 

According to a recent study by the University of Maryland School of Business, 33% more people are communicating with friends and family in social media this year compared to last year and 53% communicating the same amount as last year.  

Due to the amount of traffic and time being spent on sites like Facebook, Twitter, and other social sites, companies across the board are looking for ways to capitalize on this trend. Retailers are looking to investigate the potential this relatively new channel offers to reach consumers with declining interest in traveling to stores or making purchases. 

Retailers - including Netflix, Papa John’s, Pizza Hut and Kmart - have recently used social networking sites such as Facebook and Twitter for promotional campaigns.

Source: "Social Networking May Help Retailers in Downturn"