According to a recent study by the University of Maryland School of Business, 33% more people are communicating with friends and family in social media this year compared to last year and 53% communicating the same amount as last year.
Due to the amount of traffic and time being spent on sites like Facebook, Twitter, and other social sites, companies across the board are looking for ways to capitalize on this trend. Retailers are looking to investigate the potential this relatively new channel offers to reach consumers with declining interest in traveling to stores or making purchases.
Retailers - including Netflix, Papa John’s, Pizza Hut and Kmart - have recently used social networking sites such as Facebook and Twitter for promotional campaigns.
