The top 3 concerns of Marketers and Retailers in Social Media:
- Brand Degradation fear - people can trash my product in front of the masses
- Competence fear - using outdated marketing techniques
- Competitive fear - believing customers are willing to leave sites to find more social friendly brand/retailer sites
WomFire, a social media marketing company, is implementing various social media strategies, based on clients' goal, in order to let brands take an open, active and effective role in conversations online.