Monday, June 15, 2009

Dell uses Twitter for $3M in Additional Sales

A great story broke today about Dell Computer's use of Twitter to help stir up an additional $3 Million in sales since 2007. @DellOutlet, Dell's Twitter account, has been providing exclusive deals to its followers, as well as answering questions from users.

Dell has over 640,000 Followers looking for updates from Dell about new product offerings, specials, and promotions.

From Dell's blog post regarding the success... "Twitter has had numerous opportunities to bring in revenue. However, they currently do not charge companies for the usage of their service. With a growing amount of companies embracing the web (and more specifically, Twitter) in order to reach out to customers and promote their products, this could be one of the better opportunities for Twitter to make money, should they decide to take this one up."

Here is a link to the Dell Story
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1 comment:

  1. WOMFireJune 15, 2009 at 12:32 PM

    A great success story for someone who has found opportunity to connect with their target audience in social media. The question shouldn't be yes or no to social media, it should be "How" in regards to reaching a specific target audience.

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