Social Media Tools Gaining Fire

The first annual Community and Social Media Study conducted by the e-Tailing group showed that brands and retailers are exploring the social space at an extremely high rate. The study shows 75% of respondents feel brands have accelerated their use of, or commitment to, community and social media in the past 6 months.

The top 3 concerns of Marketers and Retailers in Social Media:

• Brand Degradation fear - people can trash my product in front of the masses
• Competence fear - using outdated marketing techniques
• Competitive fear - believing customers are willing to leave sites to find more social friendly brand/retailer sites

WomFire, a social media marketing company, is implementing various social media strategies, based on clients' goal, in order to let brands take an open, active and effective role in conversations online.